British singer/songwriter Charli XCX has been unveiled as the new face of Converse, signing an endorsement deal with the footwear brand and fronting its latest campaign.
The Apple hitmaker, named Variety’s Hitmaker of the Year last month, commented 'I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They're iconic'.